EOS Connect is our digital solution for expanding the reach of your direct mail campaign. Our solution consists of direct mail, direct mail tracking, call tracking, Google network, Facebook network and USPS Informed delivery.
Our approach is simple since we are using the mailing address as the key driver across all marketing channels.
Here is how it all fits together.
Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Mail Pieces Are Tracked
Using a cutting edge barcode technology system we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.