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EOS adds second Xerox Igen 401-Jun-2013

EOS is expanding our digital printing fleet by adding our second Xerox Igen4. This will be EOS'..

New Production Facility01-May-2013

EOS executes a new building lease in Coppell Texas in order to extend our production processing ..

Executive Team01-Apr-2013

EOS names Guy Plouffe as Executive Vice President. Guy will be tasked with extending our servic..

pitney bowes FX10 flowmaster15-Mar-2011

EOS installs Pitney Bowes FX10 intelligent flowmaster. This inserter can intelligently insert up to..

New UV Coating Service Offering18-Jun-2004

EOS has selected K2 systems for in-house UV coating. In-house UV coating offers the customers quick ..

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Help yourself and the USPS by amping up your direct mail

Terry Fyffe - Saturday, March 08, 2014
The recent decision of the Postal Regulatory Commission to increase postal rates by 4.3% to make up for recessionary losses—on top of a 1.7% inflationary spike—has been lambasted by direct mail organizations. But should we be sounding the death knell for direct mail as an effective marketing channel? Hardly. 

Businesses can actually help pull the struggling USPS out of the red and make a decent buck in the process by investing more, not less, in direct mail marketing during 2014. The key is designing clever, targeted direct mail campaigns that take advantage of some creative approaches—and technology.

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